Acknowledging that your existing efforts in promotion have failed is difficult: you have dedicated time and - sometimes - money, without seeing any reward for it. So is it you? Is your blog simply not good enough and your writing too substandard?
While there may be times when this is the case, the problem is more likely to be with the tips. Some of the most popular, most cited tips out there, are the ones that aren't going to work - or at least, not without further explanation.
So what are you doing wrong?
Popular tip #1
Comment other bloggers and make sure to include a link to your blog in the comment. Surely, people would click on it and return the favour.
Why it doesn't work: Bloggers can tell whether you've actually read their post or not. Simply leaving 2 word comments with your links will not get you very far and some bloggers might even delete those comments if they include more links than actual words.
How to make it work: Read the post and leave a thoughtful comment that says more than "Nice post, here's my URL". Engage with the subject and write down your thougts!
Popular tip #2
Use keywords in your blog posts, particularly in the titles to attract attention from search engines.
Why it doesn't work: It might bring you some traffic from search engines, but it can be a real turn off for your readers. Your content should be engaging first and foremost. A title that is littered with keywords is blazingly obvious to your readers.
How to make it work: There are plugins that can make a post have one title on your blog and another for search engines. Also use an SEO company to make sure you are getting the right balance - it's an investment you won't regret.
Popular tip #3
Images are really important, so make sure they are as good as possible!
Why it doesn't work: Images are important, sure, but you're blogging - not cultivating an Instagram feed. You have to make sure your writing is on point as well. A post full of pictures accompanied by 100 words isn't going to make anyone come back for more.
How to make it work: See your content and your pictures as two sides of the same coin; they have to complement each other. Yes, your images have to be fine, well lit and aesthetically pleasing - but that's not all there is to it. Work on your writing style and content with the same vigor and you'll begin to pick up readers in no time.
Disclaimer: This is a collaborative post.